Wednesday, May 25, 2011

Introduction To Levis Jeans

Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss& Co. (LS&CO.) is one of the world's largest brand-name apparelmarketers with sales in more than 100 countries.
There is no othercompany with a comparable global presence in the jeans andcasual pants markets. Our market-leading apparel products aresold under the Levi's®, Dockers® and Levi Strauss SignatureŒbrands. In 1873, Levi Strauss and Nevada tailor Jacob Davispatented the process of putting rivets in pants for strength, and theworld's first jeans ² Levi's® jeans ² were born. Today, theLevi's® trademark is one of the most recognized in the world andis registered in more than 160 countries.
 Descendants of the familyof Levi Strauss privately hold the company. Shares of companystock are not publicly traded. Shares of Levi Strauss Japan K.K.,the company's Japanese affiliate, are publicly traded in Japan. (Foradditional financial information, visit our "News and Financial"section).The company employs a staff of approximately 12,400people worldwide, including approximately 1,500 people at its SanFrancisco, California headquarters.

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